The Wheel of Destiny

Are we the product of our actions, or do the dictates of destiny control us? Do we get everything by effort, or does fate have a different story to tell? Read on.

PK Mahanandia, an artist from Delhi, was sketching portraits of people for a modest fee. Along came Charlotte Von Schedvin, intrigued by the claims of a gentleman with ruffled hair, and dark mustache, that he could sketch in 10 minutes.

Flashback years ago: Little Mahanandia from Orissa, India, was told by his mother that he would marry a girl from Royalty, from a faraway land, the possessor of a musical ear, and the owner of a forest. She would belong to the Sun Sign Taurus.

Present Era 1975 A.D., New Delhi: Charlotte was not pleased with the rendition of the portrait. She came back a day later, but wasn’t satisfied. Offhand Mahanandia asked her if she owned a forest, and if she was a Taurean. She replied in the affirmative.

She had come from Sweden to India along the Hippie trail of the 70’s, running across Turkey, Iran, and Afghanistan. She, along with Mahanandia, visited the Sun Temple in Konark, which has the famous giant stone wheel. Charlette exclaimed in surprise, that she had a similar miniature version of the wheel, back home in Sweden.

He promised her that he would come to Sweden, but being an artist of modest means, he bought a bicycle. From thereon, started his journey of love, on his bicycle, along the hippie-trail across the various countries that Charlette traversed. He worked as an artist drawing portraits for people, who shared money, food, and shelter with him. Those days, in the 70’s, one did not need a visa to travel across many of these countries.

Afghanistan, a landlocked country surrounded by mountains, was a peace-loving country, with a taste for music, art, and culture. He would traverse 70 kilometers (approximately 40 miles every day)on his bicycle till his legs hurt. He finally reached Germany, and from there, took the train to reach his destination in Sweden.

Charlotte helped him get over the cultural shock he experienced in Sweden, was accepted by her parents, and he married her, all for love-that love, as per him, had not diminished since 1975, when the now 64-year-old gentleman got married to Charlotte. They have two children; her piano continues to play the tune of eternal love. They have their forest; he continues to sketch, and they live happily ever after.

So coming back to the question, are we the product of our actions, or do the dictates of destiny control us? Maybe both- Little Mahanandia being told of his musical Princess, the owner of a forest, and believing it, Charlotte relating to the miniature version stone wheel of the Sun Temple of Konark, as part of her collection, and the coming together of the two individuals in Delhi.

However, without his action of cycling across countries, would they have got married? Who knows? Who can explain the inexplicable? It was all just for love.

Effects of Typography on User Experience

If you give the paper, The Aesthetics of Reading, a look, you’ll be able to see how intricate and complex typography really is, why it needs to be such a focus, and how it effects on the reader’s mood and cognitive performance.

But if you don’t have the time or would just like me to summarize it all, well, here it is.

Researchers found after the study was that if the document is properly typeset, it not only makes it easier to read, but also pleasing and easier. On the other hand, bad typography makes it harder to read the version which quite obviously, in return, makes people disinterested. If whatever you’re designing is properly typeset, you can put in as much information as you’d like and it would still not be a nuisance to read.

It was also found that good typography boosts cognitive performance. This means that good typography makes it easier to perform whatever task is needed. Now, I bet that is something you did not expect.

Typography has a very clear effect on the mood of the reader and also impacts productivity, engagement and creativity.

Now, moving on to explaining the effects a little more in depth.

Why It Matters

If you’re not even sure why you should pay attention to typography, to make it simple, it’s how you can keep your reader’s attention to your illustration, brand or design. Yes, pictures can speak a thousand words, and so can your logo or other illustration. But typography plays quite a bit into how long they keep looking at your work, and the impact it makes on them.

The fonts, colors, sizes and everything else you use matter. You can give this study a read if you want more information. Typography may be an art but you still have to look at its roots in human cognition.

You can grab attention by styling your words differently, and even add them to a priority or importance list which makes it easier for the human brain to analyze and understand them and makes mental processing easier.

How to Get Started

Well, you need to know exactly what it is that you’re trying to achieve. The goal of your typography project should be clear. Knowing what you want your readers to feel is important and then working by keeping that thought in your mind will help you in clearly emphasizing the elements.

Try different font styles, sizes, colors, underline the text, make it bold, italicize it or whatever you need to do to make it convey that exact mood which will let people know about your work and not just grab their attention on first sight but keep it there for a while. If you’re a layman, you can simply try out a logo design tool yourself and see what works for you and what does not.

Also, do not forget, that it is very important for your text to be legible, even in small fonts. The characters need to be able to be identified correctly and make the process of reading your text smoothly without needing to invest a whole bunch of effort in understand the first letter alone.

Following are a few things you need to keep in mind to improve your typography skills.
• Simple letter types – fonts
• Avoid caps or all caps
• Line Length
• Line Spacing
• Letter Spacing
• Your Audience
• Complementation – Contrast and Vibrancy

In Conclusion

Typography is an art form that focuses on the visual component of the written word. Just by appropriately visualizing it to your target audience, you can create an unforgettable impact. For any designer, it is crucial to pay close attention to typography and work towards mastering their skill of it if they want to develop and enhance their career in the design industry.